Direct Mail / Printing

OvernightPrints.com
When you need printing fast, easy, low-priced delivered to your door… we use OvernightPrints.com

Domain | Web Hosting | SEO

Heavy Guerrilla offers complete web hosting, domain name, and search engine optimization products.

Internet Advertising

Google AdWords & Yahoo Search – We will work with you to create and manage a campaign that drives relevant, motivated prospects.

LocalAdLink – Local Web Advertising The most affordable way to be seen on the internet. LocalAdLink pushes your website out to all the major search engines, and social media sites for your local area.

Email Marketing

Constant Contact – The most affordable way to manage your email marketing. Send out preformatted marketing messages to your email database with one click. Contact our office and we’ll get you set up!

Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.

Marketers may use content marketing as a means of achieving a variety of business goals, such as thought leadership, lead generation, increasing direct sales, improving retention and more.

Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.