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	<title>Heavy Guerrilla &#187; small business marketing</title>
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	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>Startup Weekend: 48-hour labor for business births</title>
		<link>http://heavygu.com/startup-weekend-48-hour-labor-for-business-births/</link>
		<comments>http://heavygu.com/startup-weekend-48-hour-labor-for-business-births/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 20:21:56 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[startup weekend]]></category>

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		<description><![CDATA[SAMANTHA GROSS With just minutes to go until deadline, the coders sit furiously typing, putting the finishing touches on their website. Brett Martin turns to his computer &#8211; the PowerPoint slides are almost done. On the couch, a tiny dog buries his head into a blanket and shuts its eyes. &#8220;Spanky&#8217;s the only one who [...]]]></description>
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		<title>7 Steps to Writing the Bullet-Proof Press Release</title>
		<link>http://heavygu.com/7-steps-to-writing-the-bullet-proof-press-release/</link>
		<comments>http://heavygu.com/7-steps-to-writing-the-bullet-proof-press-release/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 15:47:39 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=321</guid>
		<description><![CDATA[By Yvonne Meacham Buchanan Press releases are so easy to write that everyone&#8217;s writing them. That&#8217;s just the problem. Reporters are inundated with press releases. Some good. Some bad. Some they post by the copy machine so everyone in the newsroom can have a good laugh. With the current trend toward electronic submission of press [...]]]></description>
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		<title>How Public Relations Can Differentiate Your Company</title>
		<link>http://heavygu.com/how-public-relations-can-differentiate-your-company/</link>
		<comments>http://heavygu.com/how-public-relations-can-differentiate-your-company/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 15:36:55 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Charmin]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=311</guid>
		<description><![CDATA[Image via Wikipedia By Yvonne Meacham Buchanan Wouldn&#8217;t it be deadly dull if everything was the same? One type of breath mints: Tic Tacs cinnamon. One flavor of ice cream: pistachio. Variety is the spice of our lives. It&#8217;s what makes the eyes twinkle, the taste buds tingle, and the ad guys rich. If every [...]]]></description>
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		<title>Size Really Does Matter &#8211; At Least When it Comes to Twitter</title>
		<link>http://heavygu.com/size-really-does-matter-at-least-when-it-comes-to-twitter/</link>
		<comments>http://heavygu.com/size-really-does-matter-at-least-when-it-comes-to-twitter/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:56:55 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[On the Web]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=280</guid>
		<description><![CDATA[By Merle Copyright © 2009 Back in the days when newsletters first hit the Internet, they were usually published in text format because many email clients did not support HTML email just yet. One of the problems many publishers faced was long URL&#8217;s being split in half and not being clickable to the reader. To [...]]]></description>
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		<title>Brand Management &#8211; College Textbook</title>
		<link>http://heavygu.com/brand-management-college-textbook/</link>
		<comments>http://heavygu.com/brand-management-college-textbook/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:32:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand equity]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=271</guid>
		<description><![CDATA[Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product&#8217;s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a [...]]]></description>
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		<title>Marketing &#8211; College Textbook</title>
		<link>http://heavygu.com/marketing-what-it-is/</link>
		<comments>http://heavygu.com/marketing-what-it-is/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:24:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=263</guid>
		<description><![CDATA[Marketing is an integrated communications-based process through which individuals and communities discover that the products and services of others may satisfy existing and newly identified needs and wants. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for [...]]]></description>
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		<title>Marketing Strategy &#8211; College Textbook</title>
		<link>http://heavygu.com/marketing-strategy-101/</link>
		<comments>http://heavygu.com/marketing-strategy-101/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:04:41 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[New product development]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=62</guid>
		<description><![CDATA[When creating a formal, written marketing plan, your marketing strategy will become the meat &#38; potatoes from which you will generate new business without wasting precious capital.  Marketing strategy is the process that allows your organization to use its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. While [...]]]></description>
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