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	<title>Heavy Guerrilla &#187; Marketing</title>
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	<link>http://heavygu.com</link>
	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>Five Direct-Mail Strategies &#8211; Ignore At Your Peril!</title>
		<link>http://heavygu.com/five-direct-mail-strategies/</link>
		<comments>http://heavygu.com/five-direct-mail-strategies/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 03:54:22 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Direct marketing]]></category>
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		<guid isPermaLink="false">http://heavygu.com/?p=1180</guid>
		<description><![CDATA[If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate &#8211; and how blissfully amazing it is when you discover a strategy that breaks the mold and rains cash from the sky. Developing successful direct-mail campaigns isn&#8217;t as difficult [...]]]></description>
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		<title>Drip Marketing: Slow and Steady Wins the Customer</title>
		<link>http://heavygu.com/drip-marketing-slow-and-steady-wins-the-customer/</link>
		<comments>http://heavygu.com/drip-marketing-slow-and-steady-wins-the-customer/#comments</comments>
		<pubDate>Thu, 20 May 2010 23:20:37 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Hopper Systems]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Advertising mail]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Drip Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Mass marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=916</guid>
		<description><![CDATA[Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook &#124; September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or &#8220;touches,&#8221; with a potential customer. Unlike a leaky faucet, drip marketing is [...]]]></description>
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		<title>What’s Drip Marketing?</title>
		<link>http://heavygu.com/what%e2%80%99s-drip-marketing/</link>
		<comments>http://heavygu.com/what%e2%80%99s-drip-marketing/#comments</comments>
		<pubDate>Thu, 20 May 2010 21:28:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Hopper Systems]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Drip Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=910</guid>
		<description><![CDATA[If you’re in sales you already know that prospects are not always ready to buy when you’re ready to sell.  Drip Marketing is a term used to describe an automated system that uses emails, newsletters, direct mail and postcards to continually drip out information to your list of prospects and customers.  Developing a strategy for [...]]]></description>
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		<title>Pay Per Click vs Organic Search Engine Optimization</title>
		<link>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/</link>
		<comments>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 19:25:32 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organic search]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=565</guid>
		<description><![CDATA[When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site&#8217;s profile. However, budgetary constraints often make this [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Visual Communications Portfolio</title>
		<link>http://heavygu.com/graphic-design/</link>
		<comments>http://heavygu.com/graphic-design/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 01:06:41 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=455</guid>
		<description><![CDATA[Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message. Our portfolio of graphic design [...]]]></description>
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		<title>Dominate Your Marketplace!  Get a FREE Marketing Analysis</title>
		<link>http://heavygu.com/dominate/</link>
		<comments>http://heavygu.com/dominate/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 05:02:30 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affordable marketing]]></category>
		<category><![CDATA[Free Marketing Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Olympia Washington]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=370</guid>
		<description><![CDATA[FREE! - Full Marketing Analysis of Your Company!  Call Our Offices Now at (360) 339-5655

No gimmicks, no catches, no obligation and no hard sell!]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Three Simple Referral Marketing Strategies</title>
		<link>http://heavygu.com/three-simple-referral-marketing-strategies/</link>
		<comments>http://heavygu.com/three-simple-referral-marketing-strategies/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 16:13:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=329</guid>
		<description><![CDATA[I personally know of several very successful small businesses that don&#8217;t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Content Marketing</title>
		<link>http://heavygu.com/content-marketing/</link>
		<comments>http://heavygu.com/content-marketing/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 04:16:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=290</guid>
		<description><![CDATA[Image by natekoechley via Flickr Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Everything You&#8217;ve Ever Learned About Marketing Is Wrong</title>
		<link>http://heavygu.com/everything-youve-ever-learned-about-marketing-is-wrong/</link>
		<comments>http://heavygu.com/everything-youve-ever-learned-about-marketing-is-wrong/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:44:10 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising mail]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Rich Harshaw]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=275</guid>
		<description><![CDATA[By Rich Harshaw Everything you&#8217;ve ever learned about marketing and advertising is WRONG. Everything you&#8217;ve ever heard everything you&#8217;ve ever tried, everything you&#8217;ve ever done, it&#8217;s all WRONG. Hello, my name is Rich Harshaw; I&#8217;m the CEO of Y2Marketing, the nation&#8217;s leading marketing consulting and fulfillment agency. What I want to do in this series [...]]]></description>
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		<title>Brand Management &#8211; College Textbook</title>
		<link>http://heavygu.com/brand-management-college-textbook/</link>
		<comments>http://heavygu.com/brand-management-college-textbook/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:32:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand equity]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=271</guid>
		<description><![CDATA[Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product&#8217;s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a [...]]]></description>
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