Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message.

Our portfolio of graphic design displays the end result of well planned visual imagery to communicate our clients’ goals to their target audience.

FREE! – Full Marketing Analysis of Your Company, Product or Technology.  Call Our Offices Now at (360) 339-5655

No gimmicks, no catches, no obligation, and no hard sell!  We have put this package together for a couple of reasons:

1. Wasting your money on advertising, or the marketing gimmick of the week is just plain sad.  And we hate seeing small business owners doing this.
2. If we introduce you to strategies with which you can get more leads, more sales, and more business, we “might” have the opportunity to earn your business.

At a very minimum, we’ll get to know each other… and you’ll get a better idea about what your business or product needs.  Now that doesn’t sound bad does it?

DID YOU KNOW?

Many small business owners waste thousands of dollars on marketing & advertising that doesn’t work.  Part of the reason is they have no formal marketing plan or strategy.

Heavy Guerrilla is offering this program specifically to introduce our company to small business owners like yourself.  That’s it.

Why not take advantage of our 25 years of experience in marketing expertise and allow us to show you how you can grow your business like crazy!

Actually there is one catch… you have to come to our office in Olympia for your FREE Consultation and analysis.

Here’s How It Works in 5 Easy Steps!

1 CALL US – First off, call our marketing offices at (360) 339-5655 for a quick discussion about your company and to receive further instructions.

2 TELL US ABOUT YOU – Login to our marketing analysis worksheet online and tell us about your company.

3 REVIEW – We will then review your worksheet and create a written marketing analysis designed specifically for your company, product, or organization.

4 CONSULTATION – We’ll then meet together in our marketing offices located here in West Olympia to go over your entire analysis.  This meeting will come complete with suggestions & ideas on how to grow your company.

5 FREE CONSULTATION – You’ll receive access to our 25 Years Experience in Branding, Marketing, Internet Tactics, & Graphic Design!  We’ll discuss with you about where your companies strengths, weaknesses, and opportunities lie.  And what you must do in order to grow your company, generate more leads, more sales, and how to harness the power of the internet.

What do you have to lose?

When creating a formal, written marketing plan, your marketing strategy will become the meat & potatoes from which you will generate new business without wasting precious capital.  Marketing strategy is the process that allows your organization to use its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. While marketing strategy should be centered on the key concept that customer satisfaction is the main goal.

Key to Your General Corporate Strategy

Marketing strategy is a method of focusing your company’s energies and resources on a course of action which will lead to sales growth and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm’s marketing goals, and explains how they will be achieved, ideally within a given timeframe.

Marketing strategy determines your target market segments, positioning, marketing mix, and allocation of resources whether it be capital or human. It is most effective when it is an integral component of overall company strategy, defining how your organization will successfully engage customers, prospects, and competitors in your particular market.

Corporate business plan strategies, corporate missions, and corporate goals.  As your customer constitutes the source of your firms’ revenue, marketing strategy is closely linked with the entire sales process.

Below is some basic theory to chew on.

• Target Audience
• Proposition/Key Element
• Implementation
• Tactics and actions

A marketing strategy should serve as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy and helps to paint a picture for which your target audience is, and how to communicate a message that they want to hear.

Here’s an example of a marketing strategy: “Use a low cost product to attract prospects. Once our company, via our low cost product, has established a relationship with prospect, our organization will begin to sell additional, higher-margin products and services that enhance the prospect’s interaction with the low-cost product or service.”  Walmart would be a great example of this strategy.  Once they get you in the door with “advertised loss leaders”, they then introduce to the consumer higher margin products.

A strategy consists of a well thought out series of tactics, i.e. advertising, public relations, and referrals to make a marketing plan effective and actually generate results. Marketing strategies serve as the fundamental foundation of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results in order to achieve overall goals.

A marketing strategy integrates an company’s marketing goals, policies, and action plans (tactics) into a comprehensive whole. Similarly, the various strands of the strategy, which might include advertising, channel marketing, internet marketing, promotion and public relations can be orchestrated.  Many companies flow a strategy throughout an organization, by creating strategy tactics (advertising, public relations, referrals) that then become strategy goals for the next level. Each level is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is very important to create each strategy goal measurable, utilizing a given set of metrics.

Types of Strategies

Marketing strategies may differ depending on the unique situation of the individual business. However there are a number of ways of categorizing some generic strategies. A brief description of the most common categorizing schemes is presented below:

Strategies based on market dominance – In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are three types of market dominance strategies:

• Leader
• Challenger
• Follower
• Product differentiation
• Market segmentation

Innovation strategies – This deals with the firm’s rate of the new product development and business model innovation.  It asks whether the company is on the cutting edge of technology and business innovation.

There are three types of Innovation Strategies:

• Pioneers
• Close followers
• Late followers

Growth strategies – In this scheme we ask the question, “How should the firm grow?”.  There are a number of different ways of answering that question, but the most common gives four answers:

• Horizontal integration
• Vertical integration
• Diversification
• Intensification

Believe it or not, when it comes to Marketing Strategies we have not even scratched the surface but what we have mentioned are some basics that are most commonly used.  Most of our information was compiled from severals sources including Wikipedia from which you can find a plethora of “college textbook” marketing concepts.

While it is good to read and understand these fundamental concepts, at Heavy Guerrilla we feel that a more practical, easy-to-understand approach actually produces better results.

Get to know the Heavy Guerrilla System.

The Heavy Guerrilla Marketing System – A step-by-step self guided road map for creating the ultimate small business marketing system.  Follow our system and you can create a powerful marketing plan that brings stunning marketing results.

Heavy Guerrilla Marketing Coaching is tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Heavy Guerrilla Marketing Coaching, Heavy Guerrilla Digital Technology Coaching, Heavy Guerrilla Power Marketing Groups, and individual Heavy Guerrilla Distance Coaching.

Heavy Guerrilla Small Business Workshops are available with Jerry Suhrstedt available to present small business marketing workshops, seminars and keynotes to groups and associations. Jerry has over 22 years experience in advanced marketing strategies, and a true sixth sense for what your business needs.

Heavy Guerrilla marketing brings a wealth of expertise with marketing systems for any industry, with in-depth experience in:

• Residential Home Building
• Residential Remodeling
• Sporting Goods
• Apparel & Soft goods
• Inline Skate Market
• Roller Skate Market
• Roller Rink Industry
• Ice Speedskating
• Real Estate
• Automobile Industry
• Manufacturing
• New Product Branding & Launch

Marketing-Plan-Pro

Ask yourself these questions…

Do I have a “Written” marketing plan with associated Strategy?
Do I know what my “Ideal Prospect” looks like.

If you are not sure what the answer is to any one of the questions above, you need help.  The difference between companies that have formal, written marketing plans and ones that don’t are night-and-day!

The business owner that has a written marketing plan and strategy, complete with a tactical time line are the owner’s that are typically  ahead of the pack. They are the ones that customers seem to can’t get enough of. They are the companies that are usually smiling when the economy is down and haven’t laid off any employees.

A simple tool we use with our clients is a software package called Marketing Plan Pro.  Simple, easy, very cost effective and asks the tough questions you need to think about.  While Marketing Plan Pro helps you with your marketing planning, and strategy, there is nothing that replaces experience and the gut instinct to make sure you are on track.  It can cost a business hundreds of thousands of wasted capital if your marketing strategy doesn’t hit the target.

Invest now for the future.

That is not to say that you couldn’t use Advertising as part of your marketing strategy.

Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close.  I’ll explain to you exactly why everything you know about marketing and advertising is mistaken.

What’s the difference between strategic and tactical marketing?  Well, strategic marketing has to do with “what” you say and “how” you say it.  It’s the content of your message and the positioning of your brand, company, business, or product.

The second part of your overall marketing plan has to do with your tactical marketing program, has to with the execution of that strategic marketing plan as far as generating leads, placing media, and implementing a follow-up system.  Tactics are based on the three legs of marketing tactics, Advertising, Public Relations and Referrals.

By creating a carefully crafted marketing plan, you will systematize the entire process so that your marketing program is easy to implement and so its always consistent in message.

The distinction between “strategic” and “tactical” marketing is enormous and one every business owner needs to be intensely aware of any time you are talking about marketing.  Most small business owners mistakenly assume anytime you talk about marketing that you’re automatically talking about tactical marketing; placing advertisements, generating leads, creating a web site, attending trade shows, designing a direct mail postcard, doesn’t matter what, this is all tactical talk!  The overwhelming majority of business owners fail to recognize and realize that the strategic side of the marketing plan; “what” you say in marketing and “how” you say it is practically always more significant than the marketing medium “where” you say it, or in other words, where you tactically deploy that marketing.

If you fail to make this difference, then you risk being fed-up towards some forms of marketing and advertising that should be a part of your tactical plan but that you’d be likely to eliminate because they haven’t worked for you in the past.

When marketing results are less than best, the inclination is almost always to blame the marketing medium; the tactical part of the plan-without any regard for how good or how bad the strategy behind that marketing piece was.

But just because it didn’t work, don’t assume that it won’t work.  Most people don’t have the evaluation tools and the know-how to judge whether a poor marketing result stems from poor strategy or the poor tactical execution.