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	<title>Heavy Guerrilla &#187; Marketing and Advertising</title>
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	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>Drip Marketing: Slow and Steady Wins the Customer</title>
		<link>http://heavygu.com/drip-marketing-slow-and-steady-wins-the-customer/</link>
		<comments>http://heavygu.com/drip-marketing-slow-and-steady-wins-the-customer/#comments</comments>
		<pubDate>Thu, 20 May 2010 23:20:37 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Hopper Systems]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Advertising mail]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Drip Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Mass marketing]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook &#124; September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or &#8220;touches,&#8221; with a potential customer. Unlike a leaky faucet, drip marketing is [...]]]></description>
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		<title>What’s Drip Marketing?</title>
		<link>http://heavygu.com/what%e2%80%99s-drip-marketing/</link>
		<comments>http://heavygu.com/what%e2%80%99s-drip-marketing/#comments</comments>
		<pubDate>Thu, 20 May 2010 21:28:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Hopper Systems]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Drip Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=910</guid>
		<description><![CDATA[If you’re in sales you already know that prospects are not always ready to buy when you’re ready to sell.  Drip Marketing is a term used to describe an automated system that uses emails, newsletters, direct mail and postcards to continually drip out information to your list of prospects and customers.  Developing a strategy for [...]]]></description>
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		<title>Advertising &#8211; College Textbook</title>
		<link>http://heavygu.com/advertising-college-textbook/</link>
		<comments>http://heavygu.com/advertising-college-textbook/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 01:33:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=348</guid>
		<description><![CDATA[Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.]]></description>
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		<title>Content Marketing</title>
		<link>http://heavygu.com/content-marketing/</link>
		<comments>http://heavygu.com/content-marketing/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 04:16:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=290</guid>
		<description><![CDATA[Image by natekoechley via Flickr Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Everything You&#8217;ve Ever Learned About Marketing Is Wrong</title>
		<link>http://heavygu.com/everything-youve-ever-learned-about-marketing-is-wrong/</link>
		<comments>http://heavygu.com/everything-youve-ever-learned-about-marketing-is-wrong/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:44:10 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising mail]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Rich Harshaw]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=275</guid>
		<description><![CDATA[By Rich Harshaw Everything you&#8217;ve ever learned about marketing and advertising is WRONG. Everything you&#8217;ve ever heard everything you&#8217;ve ever tried, everything you&#8217;ve ever done, it&#8217;s all WRONG. Hello, my name is Rich Harshaw; I&#8217;m the CEO of Y2Marketing, the nation&#8217;s leading marketing consulting and fulfillment agency. What I want to do in this series [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Management &#8211; College Textbook</title>
		<link>http://heavygu.com/brand-management-college-textbook/</link>
		<comments>http://heavygu.com/brand-management-college-textbook/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:32:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand equity]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=271</guid>
		<description><![CDATA[Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product&#8217;s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing &#8211; College Textbook</title>
		<link>http://heavygu.com/marketing-what-it-is/</link>
		<comments>http://heavygu.com/marketing-what-it-is/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:24:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=263</guid>
		<description><![CDATA[Marketing is an integrated communications-based process through which individuals and communities discover that the products and services of others may satisfy existing and newly identified needs and wants. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Put An Old Fashioned Whoopin&#8217; on Your Competition and Grow Your NW Business Now!</title>
		<link>http://heavygu.com/growth-tip-of-the-week/</link>
		<comments>http://heavygu.com/growth-tip-of-the-week/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 02:00:21 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Guerrilla marketing]]></category>
		<category><![CDATA[Heavy Guerrilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=7</guid>
		<description><![CDATA[Significantly increase your sales!
Receive more leads than you have ever seen!
Make your company or product a household name!
Heavy Guerrilla? ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Referral Marketing – What It Is</title>
		<link>http://heavygu.com/understanding-referral-basics/</link>
		<comments>http://heavygu.com/understanding-referral-basics/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:12:28 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=72</guid>
		<description><![CDATA[Do your clients LOVE YOU?  Love you enough to refer a friend or family?  Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Strategy &#8211; College Textbook</title>
		<link>http://heavygu.com/marketing-strategy-101/</link>
		<comments>http://heavygu.com/marketing-strategy-101/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:04:41 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[New product development]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=62</guid>
		<description><![CDATA[When creating a formal, written marketing plan, your marketing strategy will become the meat &#38; potatoes from which you will generate new business without wasting precious capital.  Marketing strategy is the process that allows your organization to use its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. While [...]]]></description>
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		<slash:comments>4</slash:comments>
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