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	<title>Heavy Guerrilla &#187; Brand</title>
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	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>Content Marketing</title>
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		<pubDate>Sun, 06 Sep 2009 04:16:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
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		<description><![CDATA[Image by natekoechley via Flickr Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion [...]]]></description>
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		<title>Brand Management &#8211; College Textbook</title>
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		<pubDate>Sun, 06 Sep 2009 03:32:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
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		<description><![CDATA[Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product&#8217;s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a [...]]]></description>
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