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	<title>Heavy Guerrilla &#187; Advertising</title>
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	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>How To Tell If An Ad Costs Too Much</title>
		<link>http://heavygu.com/how-to-tell-if-an-ad-costs-too-much/</link>
		<comments>http://heavygu.com/how-to-tell-if-an-ad-costs-too-much/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:37:20 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Break-even]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=1145</guid>
		<description><![CDATA[People say it all the time: &#8220;This advertising costs too much!&#8221; They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a 60-second radio commercial on a popular Los [...]]]></description>
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		<title>Should I Advertise on AdWords Content or Search Network?</title>
		<link>http://heavygu.com/should-i-advertise-on-adwords-content-or-search-network/</link>
		<comments>http://heavygu.com/should-i-advertise-on-adwords-content-or-search-network/#comments</comments>
		<pubDate>Wed, 26 May 2010 06:42:32 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adword]]></category>
		<category><![CDATA[online marketing trends]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=1078</guid>
		<description><![CDATA[Advertising on the Content Network vs. Search Network In the last few years Google AdWords has gotten increasingly popular. One of the biggest reasons for this surge in popularity is the wide reach AdWords can help companies achieve. The extensive network of Google-related sites and the lack of a minimum ad spend makes it so [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Heavy Guerrilla Case Statement</title>
		<link>http://heavygu.com/heavy-guerrilla-case-statement/</link>
		<comments>http://heavygu.com/heavy-guerrilla-case-statement/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:33:10 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing kit]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=637</guid>
		<description><![CDATA[Did you know that if you don’t have a clearly defined, written marketing plan&#8230; you are wasting money? For the most part your business runs very well.  You attract clients and provide a product or service as promised.  What you may not know is that your business as well as any company must have a [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Pay Per Click vs Organic Search Engine Optimization</title>
		<link>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/</link>
		<comments>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 19:25:32 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organic search]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=565</guid>
		<description><![CDATA[When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site&#8217;s profile. However, budgetary constraints often make this [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Dominate Your Marketplace!  Get a FREE Marketing Analysis</title>
		<link>http://heavygu.com/dominate/</link>
		<comments>http://heavygu.com/dominate/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 05:02:30 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affordable marketing]]></category>
		<category><![CDATA[Free Marketing Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Olympia Washington]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=370</guid>
		<description><![CDATA[FREE! - Full Marketing Analysis of Your Company!  Call Our Offices Now at (360) 339-5655

No gimmicks, no catches, no obligation and no hard sell!]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Advertising &#8211; College Textbook</title>
		<link>http://heavygu.com/advertising-college-textbook/</link>
		<comments>http://heavygu.com/advertising-college-textbook/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 01:33:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=348</guid>
		<description><![CDATA[Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Three Simple Referral Marketing Strategies</title>
		<link>http://heavygu.com/three-simple-referral-marketing-strategies/</link>
		<comments>http://heavygu.com/three-simple-referral-marketing-strategies/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 16:13:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=329</guid>
		<description><![CDATA[I personally know of several very successful small businesses that don&#8217;t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Public Relations Can Differentiate Your Company</title>
		<link>http://heavygu.com/how-public-relations-can-differentiate-your-company/</link>
		<comments>http://heavygu.com/how-public-relations-can-differentiate-your-company/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 15:36:55 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Charmin]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=311</guid>
		<description><![CDATA[Image via Wikipedia By Yvonne Meacham Buchanan Wouldn&#8217;t it be deadly dull if everything was the same? One type of breath mints: Tic Tacs cinnamon. One flavor of ice cream: pistachio. Variety is the spice of our lives. It&#8217;s what makes the eyes twinkle, the taste buds tingle, and the ad guys rich. If every [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everything You&#8217;ve Ever Learned About Marketing Is Wrong</title>
		<link>http://heavygu.com/everything-youve-ever-learned-about-marketing-is-wrong/</link>
		<comments>http://heavygu.com/everything-youve-ever-learned-about-marketing-is-wrong/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:44:10 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising mail]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Rich Harshaw]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=275</guid>
		<description><![CDATA[By Rich Harshaw Everything you&#8217;ve ever learned about marketing and advertising is WRONG. Everything you&#8217;ve ever heard everything you&#8217;ve ever tried, everything you&#8217;ve ever done, it&#8217;s all WRONG. Hello, my name is Rich Harshaw; I&#8217;m the CEO of Y2Marketing, the nation&#8217;s leading marketing consulting and fulfillment agency. What I want to do in this series [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Advertising, PR, and Referrals are Tactics Not a Strategy</title>
		<link>http://heavygu.com/advertising-is-a-tactic-not-a-strategy/</link>
		<comments>http://heavygu.com/advertising-is-a-tactic-not-a-strategy/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 04:26:59 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jerry Suhrstedt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Mass media]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=11</guid>
		<description><![CDATA[That is not to say that you couldn&#8217;t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close.  I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing?  [...]]]></description>
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		<slash:comments>0</slash:comments>
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