Q: “We do a lot of print advertising in magazines, but simply do not get very many leads. Why is that?”
A: “First off, the trend for customers seeking what you are buying is on the internet. Also, your ads may not be created to take advantage of effective advertising design. If your ad is not effective, not even a full page ad will work very well. Also, “WHAT” are you saying? Remember, its “WHAT” you say and “HOW” you say it that is way more important than “WHERE” you say it.
Q: “We have never had a written, formal marketing plan and we always seem to do pretty well.”
A: “Many businesses do “pretty well” during good economic times without a marketing plan. But what about when the market slows down? When the economy tanks, it tends to take with it those businesses that fly by the seat of their pants. Remember that your marketing plan is the FOUNDATION to your house. Those companies usually move in to the “Hope” strategy. I “Hope” things get better. I “Hope” business picks up. The companies that have a formal written marketing plan don’t use the “Hope” strategy. They “Know” where they are going and how to get there. It’s proven that companies with a formal written marketing plan tend to have more even sales, are less prone to market gyrations, and are much more resilient to competition. They also enjoy much more customer loyalty to their product!
Q: “We have our own “In-House” marketing director… so why would we need Heavy Guerrilla?”
A: “To make an honest assesment you have to ask yourself… how is your present situation working? What are your goals? If your goal to take your company from $5 million to $10 million in annual revenues over the next three years, then some pretty major changes should be in your plan. We can work with your existing staff to shore up any pieces to your marketing plan that are not performing to meet your sales goals. On the other hand, if making a major change is what is needed, Heavy Guerrilla can become your complete, end-to-end, outsourced marketing department.”
Q: “We just need a website. Can you guys do that?”
A: “Technically yes we can. But more importantly, how do you know you need a website? Without a formal marketing plan and strategy, you probably don’t have a good idea as to what you need, and/or what you should even put on a new website. We can work with you to not only generate a basic marketing plan and strategy, but to insure that your “Core Marketing Message” is presented properly on your website and that your website can be seen by potential customers.”
Q: “There’s so much competition and chatter out there in the marketplace, how do we get noticed?”
A: “This is where Heavy Guerrilla’s 25 years in successful marketing tactics comes in to play. Your marketing plan should be a holistic, end-to-end solution that offers real solutions to your client’s problems. One of our most hard-hitting, high-impact strategies is simply “DIFFERENTIATION”. While this sounds simple, it actually takes a lot of real thinking to come up with ideas and products that your customers will feel that is different from your competition. In this day and age, you MUST create a value proposition that makes your clients say:
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“I WOULD HAVE TO BE AN ABSOLUTE FOOL TO BUY FROM ANYONE ELSE, AT ANY PRICE!”
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