Upcoming Workshops

GOOGLE PAY PER CLICK & INTERNET MARKETING POWER WORKSHOP!

Wed July 28th – 9a/4p Liberty Inn – DuPont WA

• Take Control of  Your Company’s Internet Destiny by Managing Your Own Internet Marketing Strategy!
• Learn Closely Held Secrets Internet Advertisers Don’t Want You To Know!
• Learn How to Make Your Company Appear at the TOP on the First Page of Google Within Minutes!

Class Instructor
Jerry Suhrstedt | CEO Heavy Guerrilla | Marketing Strategist

Special Guest
Thubten Comerford  | President Social Potency | Social Media Consultant

We’ll show you how to select and purchase your own domain!

• You’ll learn how to set up your own web hosting server!
• You’ll learn how to install and setup your own WordPress web site & blog!
• You’ll learn how to install themes and really trick out your new WordPress site!
• You’ll learn how to setup your own Google AdWords advertising account and put your site on the first page!

Buyers are turning to the Internet to find goods and services at an alarming rate.  So much so that telephone books have become a thing of the past and yellow page sales people are scrambling to sell small business some sort of Internet advertising package!  Take control of your company’s destiny by managing your own internet marketing strategy.  We’ll show you how!

You cannot afford NOT to have exposure on Google, Yahoo and BING. Otherwise your potential customers will simply find your competitors.  Take control of your own internet marketing campaign by learning the secrets to getting exposure for your company.

If you are a small business owner or marketing manager for a larger company, you cannot afford to miss this opportunity to learn the marketing fundamentals of pay-per-click advertising and how to setup and market your own web presence.  Pay-per-click advertising or otherwise known as PPC is exploding and now you have the opportunity to learn from one of the Northwest’s most knowledgeable marketing strategists.

This workshop is for beginners and lays the groundwork for a successful internet advertising campaign. If you are just getting started with Google AdWords or you simply want to take control of your own web marketing, this is the seminar for you. Attendees leave with a better understanding of how the Google AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed.  As an added bonus, you also will learn how to purchase and setup your own domain name, hosting account, and WordPress site.

What does the cost include?

• Full Day of Training
• Complete Course Materials
• Morning Snack & Lunch
• Unlimited Follow-Up Questions with Seminar Instructor After Seminar Date
• FREE Marketing Analysis of Your Business by a Heavy Guerrilla Marketing Professional (to be scheduled at a later time)

Is this workshop the right course for me?

This Workshop is for Beginners and is our most basic seminar.  If you are completely new, we do start from the beginning, with opening an account.

While a laptop is not required, we encourage you to bring it and we’ll help you setup your own site, and get it plugged in with Google AdWords PPC Advertising.

You will learn:

Domain Acquisition and Web Site Setup

• How to choose a proper domain name
• How to purchase and setup your own domain
• How to setup a hosting account for your web site
• How to setup your own WordPress website & blog
• How to install a WordPress theme and plugins

Social Media

• How to setup your own Twitter account
• How to setup your own LinkedIn account
• How to tie in your Social Media to your website and blog

Internet Marketing Tricks!

• How to set up a “Squeeze Page” to create a mailing list
• How to set up an email campaign and Drip Marketing strategy

Introduction to online advertising & Google AdWords

• Types of online advertising
• Basics of pay-per-click advertising
• Introduction to AdWords
• Features
• Benefits
• Basic terminology
• Creating Your Account
• Creating an account
• Creating your Campaigns
• Creating a campaign, step-by-step
• Understanding Your Statistics

Understanding campaign, ad group, and keyword statistics

• Editing Campaign Settings
• Editing CPCs
• Beginning Optimization
• (Definition: Optimization is the process of modifying your ad campaigns to improve the quality and performance of your AdWords ads.)
• Using the Report Center
• Campaign Optimizer
• Location targeting
• Demographic bidding
• Developing Quality Keyword Lists
• How to Develop a List
• Using the Keyword Tool

Using the Edit Campaign Negative Keywords Tool

• Creating Compelling Ad Text
• Developing ad variations
• Ad writing workshop
• Tracking ad performance
• Conversion Tracking
• Google Analytics

Optimizing to:

• Increase conversions
• Increase traffic
• Increase Quality Score
• Improve landing page quality
• Using the Google Network
• Ad types (Image Ads, Local Business Ads, Mobile Ad, Click-to-Play Video Ads)

Billing & Reports

• Understanding Billing
• Open Q&A