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	<title>Heavy Guerrilla &#187; Referrals</title>
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	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>Three Simple Referral Marketing Strategies</title>
		<link>http://heavygu.com/three-simple-referral-marketing-strategies/</link>
		<comments>http://heavygu.com/three-simple-referral-marketing-strategies/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 16:13:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[I personally know of several very successful small businesses that don&#8217;t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]]]></description>
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		<title>Referral Marketing – What It Is</title>
		<link>http://heavygu.com/understanding-referral-basics/</link>
		<comments>http://heavygu.com/understanding-referral-basics/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:12:28 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Referrals]]></category>
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		<description><![CDATA[Do your clients LOVE YOU?  Love you enough to refer a friend or family?  Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging]]></description>
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		<title>Advertising, PR, and Referrals are Tactics Not a Strategy</title>
		<link>http://heavygu.com/advertising-is-a-tactic-not-a-strategy/</link>
		<comments>http://heavygu.com/advertising-is-a-tactic-not-a-strategy/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 04:26:59 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jerry Suhrstedt]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Marketing plan]]></category>
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		<description><![CDATA[That is not to say that you couldn&#8217;t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close.  I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing?  [...]]]></description>
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