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	<title>Heavy Guerrilla &#187; Advertising</title>
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	<link>http://heavygu.com</link>
	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>How To Tell If An Ad Costs Too Much</title>
		<link>http://heavygu.com/how-to-tell-if-an-ad-costs-too-much/</link>
		<comments>http://heavygu.com/how-to-tell-if-an-ad-costs-too-much/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:37:20 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Break-even]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=1145</guid>
		<description><![CDATA[People say it all the time: &#8220;This advertising costs too much!&#8221; They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a 60-second radio commercial on a popular Los [...]]]></description>
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		<title>Should I Advertise on AdWords Content or Search Network?</title>
		<link>http://heavygu.com/should-i-advertise-on-adwords-content-or-search-network/</link>
		<comments>http://heavygu.com/should-i-advertise-on-adwords-content-or-search-network/#comments</comments>
		<pubDate>Wed, 26 May 2010 06:42:32 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adword]]></category>
		<category><![CDATA[online marketing trends]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=1078</guid>
		<description><![CDATA[Advertising on the Content Network vs. Search Network In the last few years Google AdWords has gotten increasingly popular. One of the biggest reasons for this surge in popularity is the wide reach AdWords can help companies achieve. The extensive network of Google-related sites and the lack of a minimum ad spend makes it so [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Search Engine Optimization the Heavy Guerrilla Way</title>
		<link>http://heavygu.com/search-engine-optimization-marketing-the-heavy-guerrilla-way/</link>
		<comments>http://heavygu.com/search-engine-optimization-marketing-the-heavy-guerrilla-way/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:28:13 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Organic search]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=586</guid>
		<description><![CDATA[Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization.]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Pay Per Click vs Organic Search Engine Optimization</title>
		<link>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/</link>
		<comments>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 19:25:32 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organic search]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=565</guid>
		<description><![CDATA[When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site&#8217;s profile. However, budgetary constraints often make this [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Visual Communications Portfolio</title>
		<link>http://heavygu.com/graphic-design/</link>
		<comments>http://heavygu.com/graphic-design/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 01:06:41 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=455</guid>
		<description><![CDATA[Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message. Our portfolio of graphic design [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tips For Improving Your Website&#8217;s Search Ranking</title>
		<link>http://heavygu.com/tips-for-improving-your-websites-search-ranking/</link>
		<comments>http://heavygu.com/tips-for-improving-your-websites-search-ranking/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 00:42:38 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword density]]></category>
		<category><![CDATA[Meta element]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=364</guid>
		<description><![CDATA[By Michael Fleischner &#124; Marketing Expert, Internet Marketing Secrets* If you’re like many people in today’s economy you may be thinking about starting your own business. Any new business needs a website and websites are only good if others can find them. All new website owners quickly find a need to focus on the search [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Advertising &#8211; College Textbook</title>
		<link>http://heavygu.com/advertising-college-textbook/</link>
		<comments>http://heavygu.com/advertising-college-textbook/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 01:33:12 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=348</guid>
		<description><![CDATA[Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m on Facebook &#8211; Now What?</title>
		<link>http://heavygu.com/im-on-facebook-now-what/</link>
		<comments>http://heavygu.com/im-on-facebook-now-what/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 20:56:49 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=334</guid>
		<description><![CDATA[By Gail Martin I&#8217;ve talked with a lot of small business owners and solo professionals who either aren&#8217;t sure why (or whether) they should be on social media, and with others who have set up accounts and aren&#8217;t sure what to do next. Social media, of course, refers to online communities such as Facebook, and [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Size Really Does Matter &#8211; At Least When it Comes to Twitter</title>
		<link>http://heavygu.com/size-really-does-matter-at-least-when-it-comes-to-twitter/</link>
		<comments>http://heavygu.com/size-really-does-matter-at-least-when-it-comes-to-twitter/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 03:56:55 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[On the Web]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=280</guid>
		<description><![CDATA[By Merle Copyright © 2009 Back in the days when newsletters first hit the Internet, they were usually published in text format because many email clients did not support HTML email just yet. One of the problems many publishers faced was long URL&#8217;s being split in half and not being clickable to the reader. To [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertising, PR, and Referrals are Tactics Not a Strategy</title>
		<link>http://heavygu.com/advertising-is-a-tactic-not-a-strategy/</link>
		<comments>http://heavygu.com/advertising-is-a-tactic-not-a-strategy/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 04:26:59 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jerry Suhrstedt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Mass media]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=11</guid>
		<description><![CDATA[That is not to say that you couldn&#8217;t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close.  I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing?  [...]]]></description>
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		<slash:comments>0</slash:comments>
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