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	<title>Heavy Guerrilla &#187; Marketing 101</title>
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	<link>http://heavygu.com</link>
	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>How To Tell If An Ad Costs Too Much</title>
		<link>http://heavygu.com/how-to-tell-if-an-ad-costs-too-much/</link>
		<comments>http://heavygu.com/how-to-tell-if-an-ad-costs-too-much/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:37:20 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Break-even]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=1145</guid>
		<description><![CDATA[People say it all the time: &#8220;This advertising costs too much!&#8221; They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a 60-second radio commercial on a popular Los [...]]]></description>
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		<title>Should I Advertise on AdWords Content or Search Network?</title>
		<link>http://heavygu.com/should-i-advertise-on-adwords-content-or-search-network/</link>
		<comments>http://heavygu.com/should-i-advertise-on-adwords-content-or-search-network/#comments</comments>
		<pubDate>Wed, 26 May 2010 06:42:32 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adword]]></category>
		<category><![CDATA[online marketing trends]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=1078</guid>
		<description><![CDATA[Advertising on the Content Network vs. Search Network In the last few years Google AdWords has gotten increasingly popular. One of the biggest reasons for this surge in popularity is the wide reach AdWords can help companies achieve. The extensive network of Google-related sites and the lack of a minimum ad spend makes it so [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Drip Marketing: Slow and Steady Wins the Customer</title>
		<link>http://heavygu.com/drip-marketing-slow-and-steady-wins-the-customer/</link>
		<comments>http://heavygu.com/drip-marketing-slow-and-steady-wins-the-customer/#comments</comments>
		<pubDate>Thu, 20 May 2010 23:20:37 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Hopper Systems]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Advertising mail]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Drip Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Mass marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=916</guid>
		<description><![CDATA[Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook &#124; September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or &#8220;touches,&#8221; with a potential customer. Unlike a leaky faucet, drip marketing is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What’s Drip Marketing?</title>
		<link>http://heavygu.com/what%e2%80%99s-drip-marketing/</link>
		<comments>http://heavygu.com/what%e2%80%99s-drip-marketing/#comments</comments>
		<pubDate>Thu, 20 May 2010 21:28:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Hopper Systems]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Drip Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=910</guid>
		<description><![CDATA[If you’re in sales you already know that prospects are not always ready to buy when you’re ready to sell.  Drip Marketing is a term used to describe an automated system that uses emails, newsletters, direct mail and postcards to continually drip out information to your list of prospects and customers.  Developing a strategy for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Frequently Asked Questions</title>
		<link>http://heavygu.com/frequently-asked-questions/</link>
		<comments>http://heavygu.com/frequently-asked-questions/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 07:22:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=748</guid>
		<description><![CDATA[Q:    “We do a lot of print advertising in magazines, but simply do not get very many leads.  Why is that?” A:      “First off, the trend for customers seeking what you are buying is on the internet.  Also, your ads may not be created to take advantage of effective advertising design.  If your ad [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Designing Obama</title>
		<link>http://heavygu.com/designing-obama/</link>
		<comments>http://heavygu.com/designing-obama/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 23:24:15 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Barack Obama presidential campaign 2008]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Shepard Fairey]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=667</guid>
		<description><![CDATA[Michael Bierut Charlotte Vieth, homemade lawn sign, St. Louis, Missouri, October 2008. Photo by Erich Vieth. - I was talking recently with a group of graphic designers. The subject was good work: not doing it, but how to get it accepted. Designers like to complain. We cast ourselves as embattled defenders of good taste and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Heavy Guerrilla Case Statement</title>
		<link>http://heavygu.com/heavy-guerrilla-case-statement/</link>
		<comments>http://heavygu.com/heavy-guerrilla-case-statement/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:33:10 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing kit]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=637</guid>
		<description><![CDATA[Did you know that if you don’t have a clearly defined, written marketing plan&#8230; you are wasting money? For the most part your business runs very well.  You attract clients and provide a product or service as promised.  What you may not know is that your business as well as any company must have a [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Search Engine Optimization the Heavy Guerrilla Way</title>
		<link>http://heavygu.com/search-engine-optimization-marketing-the-heavy-guerrilla-way/</link>
		<comments>http://heavygu.com/search-engine-optimization-marketing-the-heavy-guerrilla-way/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:28:13 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Organic search]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=586</guid>
		<description><![CDATA[Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization.]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Pay Per Click vs Organic Search Engine Optimization</title>
		<link>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/</link>
		<comments>http://heavygu.com/pay-per-click-vs-organic-search-engine-optimization/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 19:25:32 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organic search]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=565</guid>
		<description><![CDATA[When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site&#8217;s profile. However, budgetary constraints often make this [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Visual Communications Portfolio</title>
		<link>http://heavygu.com/graphic-design/</link>
		<comments>http://heavygu.com/graphic-design/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 01:06:41 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://heavygu.com/?p=455</guid>
		<description><![CDATA[Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message. Our portfolio of graphic design [...]]]></description>
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		<slash:comments>0</slash:comments>
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