13 July 2010
People say it all the time: “This advertising costs too much!” They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a 60-second radio commercial on a popular Los [...]
Posted in Advertising0 Comments
16 June 2010
SAMANTHA GROSS With just minutes to go until deadline, the coders sit furiously typing, putting the finishing touches on their website. Brett Martin turns to his computer – the PowerPoint slides are almost done. On the couch, a tiny dog buries his head into a blanket and shuts its eyes. “Spanky’s the only one who [...]
Posted in Entrepreneurship0 Comments
25 May 2010
Advertising on the Content Network vs. Search Network In the last few years Google AdWords has gotten increasingly popular. One of the biggest reasons for this surge in popularity is the wide reach AdWords can help companies achieve. The extensive network of Google-related sites and the lack of a minimum ad spend makes it so [...]
Posted in Internet Marketing0 Comments
20 May 2010
Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook | September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or “touches,” with a potential customer. Unlike a leaky faucet, drip marketing is [...]
Posted in Hopper Systems, Marketing 1010 Comments
20 May 2010
If you’re in sales you already know that prospects are not always ready to buy when you’re ready to sell. Drip Marketing is a term used to describe an automated system that uses emails, newsletters, direct mail and postcards to continually drip out information to your list of prospects and customers. Developing a strategy for [...]
Posted in Hopper Systems, Marketing 1010 Comments
26 March 2010
Q: “We do a lot of print advertising in magazines, but simply do not get very many leads. Why is that?” A: “First off, the trend for customers seeking what you are buying is on the internet. Also, your ads may not be created to take advantage of effective advertising design. If your ad [...]
Posted in Marketing 1010 Comments
20 January 2010
Michael Bierut Charlotte Vieth, homemade lawn sign, St. Louis, Missouri, October 2008. Photo by Erich Vieth. - I was talking recently with a group of graphic designers. The subject was good work: not doing it, but how to get it accepted. Designers like to complain. We cast ourselves as embattled defenders of good taste and [...]
Posted in Visual Communications0 Comments
14 January 2010
Direct Mail / Printing OvernightPrints.com When you need printing fast, easy, low-priced delivered to your door… we use OvernightPrints.com Domain | Web Hosting | SEO Heavy Guerrilla offers complete web hosting, domain name, and search engine optimization products. Internet Advertising Google AdWords & Yahoo Search – We will work with you to create and manage [...]
Posted in ResourcesComments Off
14 January 2010
Did you know that if you don’t have a clearly defined, written marketing plan… you are wasting money? For the most part your business runs very well. You attract clients and provide a product or service as promised. What you may not know is that your business as well as any company must have a [...]
Posted in Marketing 1011 Comment
06 January 2010
Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization.
Posted in Internet Marketing, Marketing 101, Tactics6 Comments